Atlas wheels have one goal : to be the pandemonium of wheels.
To be at the height of mechanical optimization, to be as light and strong as possible.
A great deal of optimization work has been carried out to find the perfect balance between the number of spokes, thicknesses and technologies used.
Except for the very top-of-the-range black pearl wheels (ethic’s sister brand), no wheels have ever been made from 7075 full CNC, but this is now the case.
To achieve the desired objective, the PU moulds have also been completely redesigned, with a unique shape and profile dedicated to the Atlas wheels, giving them extra lightness and comfort.
The 12STD versions also benefit from a softer rubber compound (85A), a hardness made possible by the contact nature of 12STD wheels.
These wheels also introduce a new type of 12STD bearing: the 6901,
Compared to the 6001, they are lighter and have comparable strength to the 608, while retaining the advantage of 12mm axles, and their optimization of stress and weight on peripheral parts.
Atlas wheels: a featherweight to push back the limits of what’s possible.

Credit : Filming / Editing : Goray production